Director Strategy & Planning
With an MA in poetry and drama from Auckland University, Abe became a senior qualitative market researcher before completing the AXIS advertising course in 1999. He joined DDB Auckland as a planner in 2000 and transferred to DDB Tokyo as head of planning in 2003. He then worked in the UK as a Senior Digital Account Planner at Tribal DDB London. Abe won the first two UK IPA advertising effectiveness awards for a digital agency in 2006. In 2010 he completed a Henley MBA with a dissertation on ‘What clients want’ and is also a contributor of feature articles to NZ Marketing Magazine.