Gold – The Beacons
Best Use of Event/Activation
As principal sponsors of the 2015 Audi quattro® Winter Games, Audi New Zealand wanted to create a unique and memorable experience to excite and engage current and potential customers. The result was quattro bistro, winter sports crossed with a fine dining experience. Twenty lucky New Zealanders took part and the resulting content took the event to the masses. The vehicles, the location, the food and the content struck a chord with our target and the results speak for themselves: we attracted over 463,677 video views across Facebook and YouTube, as well 1,151 shares and 5,300 likes on Facebook to date.